Tegenwoordig doe je bijna alles online als ondernemer: je bankzaken, het versturen van je facturen, het bijhouden van je administratie en noem het maar op. Ook je klanten zijn steeds vaker online te vinden en oriënteren zich hier uitgebreid op alle mogelijke alternatieven en dus je concurrenten. Als je niet online bent zal je niet gevonden worden door deze mogelijke klanten, en laat je hier dus potentiele klanten en omzet lopen.
Een website
Het eerste waar veel mensen aan zullen denken is een eigen website, want als je tegenwoordig geen eigen website hebt, hoor je er toch niet echt bij. Toch zijn er nog veel bedrijven die geen eigen website hebben, in 2013 was dit maar liefst 40% van de Nederlandse bedrijven! Redenen om geen website te hebben zijn vaak dat men denkt dat het te duur is, dat ze hier iemand voor moeten inhuren of dat ze hier simpel weg geen tijd voor hebben.
Vroeger was het bouwen van een website inderdaad erg ingewikkeld, je moest hier de HTML code voor beheersen en zelfs dan kon je nog steeds geen mooie website neerzetten. Tegenwoordig zijn er echter een aantal programma’s die je helpen waardoor het maken van een website stukken eenvoudiger wordt, voorbeelden hiervan zijn WordPress en Squarespace. Met deze programma’s wordt het maken van een website een soort lego, je schuift met blokken tekst en plaatjes heen en weer en voor je het weet heb je een simpele maar professioneel ogende website.
Social media
Over het gebruik van social media hebben we al eerder geschreven op onze blog. Voor de volledige versie van social media voor ondernemers en bedrijven verwijs ik je dan ook graag naar die eerdere blogs. Hierin al enkele eenvoudige tips hoe je als ondernemer of als bedrijf simpel gebruik kan maken van de verschillende social media platforms die beschikbaar zijn in Nederland.
Ben jij één van die ondernemers die nog niet of amper online aanwezig is? Begin dan vandaag, kijk eens rond op het internet om een eenvoudige doch mooie website te maken, maak een social media account aan namens het bedrijf en nodig mensen uit. In het begin zal het allemaal langzaam gaan, maar uit eigen ervaring weet ik dat je de eerste maanden even moet door komen om vervolgens meer en meer bezoekers, en dus potentiele klanten, de weg naar je website te zien vinden!
Melle, mail mij direct via: melle@deadministratieonline.nl
Prognoza vremena mi pomaže da bolje organizujem dan.
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